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Course Details

Marketing in Emerging Markets

LOS: CR/WU4432

LOI: CRI/WU4432


-ui_uihk_ilascbase_course_term-
Spring Semester 2023/24
-ui_uihk_ilascbase_course_level-
Bachelor
-ui_uihk_ilascbase_course_delivery-
Online
-ui_uihk_ilascbase_language-
English

Course Dates

Start: 2024-03-05

End: 2024-03-05

-ui_uihk_ilascbase_ects-
6 ECTS

Course Description

This course is designed to provide students with an in-depth understanding and appreciation for the emerging markets and its consumers. The module delivers research-led, contemporary discussions on how emerging markets become the biggest drivers of the changing global economic reality under which multinational corporations now operate. The module will also provide opportunities for detailed investigations on selected emerging market regions,including Southeast Asia, the Middle East, South Americas and Eastern Europe.