Course Details
Marketing in Emerging Markets
LOS: CR/WU4432
LOI: CRI/WU4432
Course Description
This course is designed to provide students with an in-depth understanding and appreciation for the emerging markets and its consumers. The module delivers research-led, contemporary discussions on how emerging markets become the biggest drivers of the changing global economic reality under which multinational corporations now operate. The module will also provide opportunities for detailed investigations on selected emerging market regions,including Southeast Asia, the Middle East, South Americas and Eastern Europe.